Bulova men watches comes with a great back story. A tale of a man they called crazy. A tale of a man, who probably is crazy, but we can all love him for that. It all started with Romain Jerome and their previous ‘lord & ruler,’ Yvan Arpa. The watch community generally has the perception that Yvan Arpa is a bit of an… eccentric. One who creates ideas that are pretty wild. Half the time the ideas work, the other times, they most surely don’t. One example of a failed idea was an all rusted watch (on the outside) enclosed in a hermetically sealed glass case. The idea was that once the glass was broken, the watch inside was guaranteed to work. To make a long story short, once some wild and wealthy people bought and subsequently broke the glass, the watch did not work at all – having been totally rusted through.

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