When Lifelock company CEO – Todd Davis goes to reveal his social security number on national TV – almost everyone was on an uproar to such madness. When he tried to publish that private information everywhere he can – people thought he was mad. Now, they are thinking – what makes this guy so sure with making himself vulnerable to identity “thieves”? Weird as it is, he has turned such drastic decision into a profitable advertisement that proves that Lifelock is among the best companies there are who can protect your personal and financial information. LifeLock is indeed safe and secure. Their website is certified ISO 27001 – the most stringent security certification within the industry and LifeLock is currently the only company in the identity theft prevention field who has achieved this status. They take every measure possible to keep information secure. Not surprisingly, at the beginning of 2007 – LifeLock had 30,000 subscribers and after a short nine months later, over 300,000 people have signed up for their identity theft protection. They are the largest in the world.