A little folklore on the history of Walt Disney. I have heard it said that Disney himself did not believe in secrets. He was always sharing what he was working on or some great invention for his park. He wanted the word to get out because he was only as good as his next best thing. If he kept things secret than no one would ever spur him on to greater things. This way he could have people critique and add their own ideas. The same is true of internet based marketing. Nothing is ever secret and the more people add input the greater success you can be.